As Chief Executive Officer Han de Groot leads the Rainforest Alliance’s global strategy. With a strong vision and passion for sustainability, he has overseen the growth of UTZ to become the world’s largest certification program for coffee and cocoa and now leads the merged Rainforest Alliance.
Han has dedicated his career to sustainable development. After studying economics at the University of Wageningen, he worked for more than 12 years at Oxfam Novib, eventually leading the organization’s work in Eastern and Southern Africa. In 1998 Han joined the Dutch government. From 2005 to 2010, he held various positions at the Ministry of Agriculture, Nature and Food Quality, including Deputy Director for Nature. He also started an interdepartmental program for biodiversity and was briefly seconded to the European Commission.