The International Coffee Week presents several activities for thousands of professionals in the world interested in the areas of Market & Consumption, Knowledge & Innovation and Business & Entrepreneurship.
Market & Consumption
Various activities will be carried out to integrate the supply coffee producing chain, promoting actions focused on current market and consumer.
• Barista Championships (everyday)
Competition among coffee professionals that awards the best in the country in the drink preparation: National Barista Championship, Brewers Cup Championship and Cup Tasters Championship (Cupping).
• Fairtrade organizations Meeting
Lectures and debates among Fair-trade coffee producers in Brazil.
• Producers and their Region Meetings
Meetings and working discussions on the development of their coffee region.
• Tastings of coffees from Brazilian Regions (everyday)
Producers present to entrepreneurs of food service their coffees and the different preparation methods.
• Meeting of Geographical Indications
Meeting of producers coming from the IG regions in order to debate the creation, challenges and the future.
Knowledge & Innovation
Several activities involving relations and knowledge are held at ICW. These meetings bring together renowned professionals of the area presenting relevant content on field, certification, roasting, coffee shops, trends and business in dynamic and interactive courses.
• DNA Café 2016 – International Seminar
Meeting of actors of the national and international coffee chain to discuss trends, challenges and actions for the future of the global coffee market. Free subscriptions.
• Forum on Sustainable Agriculture 2016
It brings together key industry professionals to discuss actions taken in coffee and the next steps for sustainable development for future generations.
• SCAA / BSCA technical studies (everyday)
International professionals teach various courses in order to train new professionals in Brazil, with diplomas awarded by Specialty Coffee Association of America (SCAA).
• Roasting Course (Roasting Lab) (all day)
Roasting masters perform technical and practical courses on how to roast coffee and aspects of micro-roasting management.
• Educampo Café SEBRAE meeting (only invited)
An internal meeting among the project consultants which seeks, through management training and technical Farmers’ groups, too develop aspects of property management.
• FAEMG Café Mais Forte meeting (only invited)
The meeting is promoted by Faemg to producers of the program. FAEMG performs the transfer of technology in management and costs.
• SEBRAE Managers meeting
Internal working meeting among SEBRAE consultants.
Business & Entrepreneurship
Activities will be conducted in order to generate business for the participants of ICW and to present ideas and trends for new projects in the coffee sector in Brazil.
• 11th Espaço Café Brasil (everyday)
A Trade fair with exhibition area of products and services for the entire coffee chain. There will be stands well assembled and qualified audience with attractions focused on farmers, cooperatives, roasters, exporters, retailers, entrepreneurs, baristas and consumers. The fair attracts key buyers and suppliers in the world who want to get news and do business.
• Cafeteria (everyday)
This event is directed to the food service market, the attraction offers technical training for entrepreneurs and advising in business planning guidance. It also offers practical workshops with renowned Brazilian professionals who counsel on how to mount a model café. Besides, it gives courses of roasting and tasting, and discusses the different beverage preparation methods.
• Cupping Room & Business (everyday)
Samples of national current crop coffees are sent by producers from all over Brazil and then proven by classifiers and national and international buyers. Cupping rooms are also traded to trade companies and export of coffee who want to present their beans.
• IWCA Meeting Brazil
Brazil Women´s International Alliance of Coffee holds an annual meeting to discuss the key steps for the nationwide activities of the group.
• Coffee of the Year Brasil 2016
The 10 best coffees are blind-tasted by the public and the most voted is chosen the best coffee of the year.
• Meet the Green Buyers
Meeting among producers, cooperatives, International Exporters and Buyers in order to strengthen relationships among the sectors.
• Meeting Brazilian Roasters
Roasters, industry representatives discuss specific issues of this important coffee chain.
• Business Experience meeting – Coffee Shop
Coffee shop owners exchange experiences on how to manage their own business and discuss common industry issues.