Relevant content on field, certification, grading, roasting, coffee shops, trends and business. Dynamic and interactive panels mediated by renowned professionals.
Suitable for: beginners, cooperatives, producers, roasters, coffee traders, tasters, business owners, cafeteria owners and baristas
Language: Portuguese and English (with simultaneous translation)
DNA CAFÉ 2018: Trends and Challenges for the World of Coffee
7th November (wednesday)
Open Ceremony Brazil International Coffee Week 2018
Welcome to sponsors, supporters and visitors to Brazil’s largest coffee gathering.
Keynote Speech: Brazilian Economy – What are the next steps?
Speaker: Samy Dana (Professor at the School of Business Administration of the Getúlio Vargas Foundation, economic commentator of Radio Globo, GloboNews, Sportv and TV Globo. He is also a columnist for the G1 News Portal and the printed newspaper O GLOBO)
Coffee: The World’s Most Consumed Beverage
Moderator: Flavia Barbosa Paulino da Costa (VP at Cecafé & Executive Director at Exportadora Guaxupé)
Speaker: Perspectives on the world’s production and consumption: arabica, canephora and specialty (José Sette, Executive Director of International Coffee Organization – ICO)
Speaker: Five most promising markets in the world when we talk coffee (Angélica Salado, Euromonitor International Research Analyst)
Market – What We Understand by Specialty Coffee?
Moderator: Fabrício Andrade (Manager at SanCoffee)
Speaker: The new wheel of coffee flavors. How are the attributes of specialty coffees defined? (Trish Rothgeb, CEO and Roaster at Wrecking Ball Coffee Roasters, USA)
Speaker: Geography of Minas Gerais Specialty Coffees (Margarete M. L. Volpato, Reseacher at Epamig)
Trends in Specialty Coffee Processing and Marketing
Moderator: Mariana Proença (Content Director at Espresso Magazine)
Speaker: Marketing for Specialty Coffees (Henry Wilson, founder of Perfect Daily Grind)
Speaker: Fermentation, flavours and exotic aromas: why the trend? (Sasa Sestic, founder of ONA Coffee and 2015 World Barista Champion)
Free lectures. Space is limited to the capacity of the room. Arrive early to guarantee your place. Entry in order of arrival. Program in progress and subject to change without prior notice.