Theme of this edition: The New World of Coffee: Are you Connected?
Meeting of actors of the national and international coffee chain to discuss trends, challenges and actions for the future of the world coffee market.
Grand Auditorium / Free Lectures
Suitable for: beginners, cooperatives, producers, roasters, coffee traders, classifiers, businessmen, coffee shop owners and baristas
Language: Portuguese and English (with simultaneous translation)
12:30 pm to 1:30 pm.
Official Opening of the 2017 International Coffee Week
Welcome ceremony to sponsors, supporters and visitors to the largest coffee gathering in Brazil.
Opening lecture: relevant issues regarding the coffee market, trends and analysis.
2:15 pm to 3:15 pm.
Current Macroeconomics Scenario: Perspectives & Opportunities
Speaker: Alexandre Schwartsman (Brazilian economist, Former Director of International Affairs for The Central Bank of Brazil, and Economic Columnist for Folha de São Paulo)
3:30 pm to 5:00 pm.
Perspectives for Coffee in Large Consumer Markets
Moderator: Marcos Antonio Matos (Managing Director of The Brazilian Coffee Exporters Council -Cecafé)
Specialty Coffee in the European Market: David Veal (Executive Director of Specialty Coffee Association – SCA)
Specialty Coffee in the Asian Market: Yunson Lee (Co-CEO e Green Buyer Terarosa Coffee – South Korea)
Specialty Coffee in the North-American Market: Ricardo Pereira (Director of Ally Coffee)
5:15 pm to 6:15 pm
Trends in Quality Coffee from the World’s Largest Coffee Producer
Latest Research on Consumer Habits and Trends: Nathan Herzkowicz (Executive Director of The Brazilian Coffee Industry Association – ABIC)
The Path of Entrepreneurship in the Coffee Industry: Pedro Lima (President of 3Corações)
6:30 pm. to 7:30 pm.
How one of the World’s Greatest Companies Built its Legacy
To be confirmed
Free lectures. Space is limited to the capacity of the room. Arrive early to guarantee your place. Entry in order of arrival. Program in progress and subject to change without prior notice.