Theme of this edition: Brazilian Coffee Cultivation: Diversity & Quality
Meeting of actors of the national and international coffee chain to discuss trends, challenges and actions for the future of the world coffee market.
Grand Auditorium / Free Lectures
Suitable for: beginners, cooperatives, producers, roasters, coffee traders, classifiers, businessmen, coffee shop owners and baristas
Language: Portuguese and English (with simultaneous translation)
01:00 pm to 2:00 pm.
Coffee as a Change Agent
Moderator: Josiane Cotrim (Founder of the IWCA Brazil)
Experiences from the Geisha Coffee Community: Graciano Cruz (Coffee Producer at Las Lajones Estate, Panamá)
Quality Coffee and the Presence of Women: Simone Sampaio (Coffee Producer at Jardim das Oliveiras – Araponga – Matas de Minas)
The Importance of Family Heritage in Coffee Cultivation: Jhone Lacerda (Coffee Producer at Sítio Santa Rita – Espera Feliz – Serra do Caparaó)
2:15 pm to 3:45 pm.
The Impact of Climate Change on Coffee Cultivation
Moderator: Eduardo Sampaio (Executive Director of UTZ)
Global Research and its Effect on the Production of Coffee: Dr. Aaron Davis (Senior Research Leader at Royal Botanic Gardens Kew – London)
How Brazil Manages Challenges: Alysson Fagundes (Agronomic Engineer at Fundação Procafé)
New Indicators for Sustainable Coffee Cultivation: Pedro Ronca (Manager of Programa Brasil of The Global Coffee Platform)
4:00 pm to 5:45 pm.
Innovations in Coffee Agribusiness
Moderator: Mariana Proença (Content Director at Café Editora)
Coffee Cultivation through Technology and Novelties in the Coffee Market: Luiz Gonzaga de Castro Junior (Coordinator at Inovacafé – Universidade Federal de Lavras – UFLA)
The Informed Producer: Eduardo Heron (Technical Director of Brazilian Coffee Exporters Council – Cecafé)
Digital Agriculture: José Marcos Rafael Magalhães (President of Minasul Co-op)
5:45 pm to 6:00 pm.
3rd Annual Tournament and Awards Ceremony: The Best Fair Trade Coffee in Brazil
6:00 pm to 7:30 pm.
Grand Finale: Coffees of Brazil – Diversity & Quality
Moderator: Juliano Tarabal (Superintendent for The Federation of Coffee Growers of Cerrado Mineiro)
Speaker: Flavio Borem (Post-Doctorate at Universidade Federal de Lavras – UFLA)
Speaker: Vanusia Nogueira (Executive Director of Brazil Specialty Coffee Association – BSCA)
Speaker: Maria Dircéia Mendes (Commercial Manager for SMC Commercial Coffee Exporter – Cooxupé)