Fundadora da IWCA Brasil
Fundadora da IWCA Brasil
Josiane Cotrim Macieira grew up on a coffee farm in Minas Gerais, Brazil where she gained a great appreciation and respect for hard work. Although she has grown far beyond her humble beginnings, one thing remains the same, her heart and desire for positive change. As a journalist, she has lived and traveled throughout the world with her husband, a career diplomat. Josiane speaks English, Portuguese, Spanish, French and some German. In 2006 she volunteered herself to work on the Specialty Coffee Association of Europe conference in Bern, Switzerland and came across with the Specialty Coffee world she didn’t know so far.
In 2009 she attended to Ramacafé, a coffee conference held in Managua Nicaragua where she was connected with the International Women’s Coffee Alliance (IWCA). In 2011 Josiane led the formation of IWCA chapter in Brazil serving as the its first President. Brazil currently has 10 sub chapters located throughout coffee producing regions including: Norte Pioneiro do Paraná, Chapada Diamantina in Bahia, Matas de Minas, Cerrado Mineiro, Mantiqueira de Minas, Campo das Vertentes in Minas Gerais, Montanhas do Espírito Santo, Noroeste do Rio de Janeiro and Rondônia, in the Amazon Rainforest.
Josiane is a tireless advocate for changing the perception of coffee production in Brazil. Contrary to what is typically written and believed that the Brazilian coffee industry is highly mechanized, Josiane has brought to light the many faces in coffee that make up the backbone of the world’s largest coffee producer. She has represented the IWCA and Brazil at the International Coffee Organization (ICO), London, England, and UN International Trade Centre. She has served on the board of IWCA, at Chapter Relations Committee.
Country pride and belief that the world’s largest coffee producer should have foreign educational materials translated to their native language, she worked with the Specialty Coffee Association of America to develop materials translated to Portuguese. She has secured funding to support numerous programs including leadership training for women in coffee, building alliances with organizations such as ITAPU Binacional and SEBRAE – Brazilian Micro and Small Business Support Service to help support the growth and proliferation of IWCA chapters in Brazil.
Josiane has been at the forefront of leading the work towards collecting research on the role of Brazilian women in coffee in partnership with Embrapa Café, Solidaridad International and several Brazilian institutions. The result is the publication of an E-book and a Documentary.