Nestlé is the largest food and beverage company in the world and offers a broad portfolio of products and services for every stage of life of people and their pets. Its more than 2,000 brands range from global icons, like Nescafé or Nespresso, to local favorites such as Ninho. The company’s performance is driven by its Nutrition, Health and Wellness strategy.
With a strong focus on the coffee segment, the company that invented the instant coffee in the 1920s, by reason of outstanding coffee crops in Brazil at the time, has turned Nescafé into Nestlé’s most valuable brand in the world. By the same token, the coffee capsule created in 1986 by the brand Nespresso created a new market category. Nescafé Dolce Gusto has also entered the segment adding strength and leadership to it. In 2019, the megabrand has also entered the roasted and ground category upon the extension of the Nescafé Origens do Brasil and Nescafé Gold lines, in addition to the launch of Starbucks at home, to be consumed at home.
Nestlé is present in 99% of Brazilian households according to a survey by Kantar Worldpanel.
For further information about the brand and its launches go to the website.
The Ocemg system works in favor of the growth and development of Cooperativism, by providing orientation and proper support needed for an efficient management of the sector, and as a result, empowering the cooperative communities.
As a joint venture of the Syndicate and the Organization of the Cooperatives in Minas Gerais State (Ocemg) – a political representation agency, employer’s organization and defending the cooperativism in the State and by the Cooperativism National Learning Service in Minas Gerais (Sescoop-MG) – the organization is responsible for the several activities in professional training, monitoring and social promotion of the many cooperatives in Minas Gerais. The outcome is a consolidated system with strong credibility that covers an universe of 770 plus cooperatives in different industries and counting over one million members, who are responsible for R$ 32 billion in annual transaction.
SICOOB: DIFFERENT FROM ANYTHING YOU HAVE EVER SEEN
Sicoob was born from a dream: to make Brazil a fairer and more democratic country. Because of that, in Sicoob’s co-operatives, associates, besides being users, are also owners of the business. Besides that, the cooperatives contribute to the growth of local economies and focus on investing in sustainable development projects.
Sicoob offers all the banking products and services, but in a rather different way: it shares the results with the associates, which moves the local economy and production, and creates new opportunities for jobs and income generation.
With excellent financial results, this System fosters prosperity and solidarity in the regions where it is found. Sicoob’s service network is one of the largest among the financial institutions active in the country, with more than 2.900 customer service locations. Sicoob offers personalized assistance to its associates, based on ethics, transparency and fairness.
COCATREL (Cooperativa dos Cafeicultores da Zona de Três Pontas) has been in operation since July 18th, 1961, and it has consolidated itself as
one of the largest cooperative of the industry in Brazil, gathering more than 5 thousand producers in around 90 municipalities.
Every year, COCATREL receives around 1.5 million coffee bags in its warehouses in big bags, jute bags and bulk. The implemented technology is put to use since the receiving of the coffees, going through storage, preparation and trading, being the product specialty or commodity. The warehouses are able to receive certified coffees, as: UTZ, 4C (Coffee Global Platform), Rainforest Alliance and Certifica Minas, among others.
Supported by its credibility in the domestic market, COCATREL has also been exporting its coffee worldwide.
Syngenta is a leading agricultural company working for global food security, allowing millions of farmers to make better use of the available resources. Through science and innovative farming solutions. To learn more, visit SYNGENTA and NUCOFFEE
3CORAÇÕES – RITUAIS
The 3corações Group is a national leader in the roasted and ground coffee segment, pioneer and market leader with Cappuccino 3 Corações, and leader in the North and Northeast Regions with Café Santa Clara. Founded in 1959, in the interior of Rio Grande do Norte, the company industrializes and markets the brands of coffee 3C, Santa Clara, Iguaçu, among others, and cappuccino #Ready. It also produces filter, soluble coffee, Frisco and Tornado soft drink powder, chocolates, derived from Claramil. In 2013, the group launched TRES, an espresso and multi-drink coffee solution. With 25 Distribution Centers (CDs), six Manufacturing Plants, two Green Coffee Purchase and Processing Units (Warehouses), one Corporate Unit – Integrator (CE, SP and MG) – and the Escola de Serviços e Flavors, with its own logistics and commercial structure. The company also exports coffee from some of its brands to major markets in Latin America and the United States.