Nestlé is the largest food and beverage company in the world and offers a broad portfolio of products and services for every stage of life of people and their pets. Its more than 2,000 brands range from global icons, like Nescafé or Nespresso, to local favorites such as Ninho. The company’s performance is driven by its Nutrition, Health and Wellness strategy.
With a strong focus on the coffee segment, the company that invented the instant coffee in the 1920s, by reason of outstanding coffee crops in Brazil at the time, has turned Nescafé into Nestlé’s most valuable brand in the world. By the same token, the coffee capsule created in 1986 by the brand Nespresso created a new market category. Nescafé Dolce Gusto has also entered the segment adding strength and leadership to it. In 2019, the megabrand has also entered the roasted and ground category upon the extension of the Nescafé Origens do Brasil and Nescafé Gold lines, in addition to the launch of Starbucks at home, to be consumed at home.
Nestlé is present in 99% of Brazilian households according to a survey by Kantar Worldpanel.
For further information about the brand and its launches go to the website.
The Ocemg system works in favor of the growth and development of Cooperativism, by providing orientation and proper support needed for an efficient management of the sector, and as a result, empowering the cooperative communities.
As a joint venture of the Syndicate and the Organization of the Cooperatives in Minas Gerais State (Ocemg) – a political representation agency, employer’s organization and defending the cooperativism in the State and by the Cooperativism National Learning Service in Minas Gerais (Sescoop-MG) – the organization is responsible for the several activities in professional training, monitoring and social promotion of the many cooperatives in Minas Gerais. The outcome is a consolidated system with strong credibility that covers an universe of 770 plus cooperatives in different industries and counting over one million members, who are responsible for R$ 32 billion in annual transaction.
COCATREL (Cooperativa dos Cafeicultores da Zona de Três Pontas) has been in operation since July 18th, 1961, and it has consolidated itself as one of the largest cooperative of the industry in Brazil, gathering more than 5 thousand producers in around 90 municipalities.
Every year, COCATREL receives around 1.5 million coffee bags in its warehouses in big bags, jute bags and bulk. The implemented technology is put to use since the receiving of the coffees, going through storage, preparation and trading, being the product specialty or commodity. The warehouses are able to receive certified coffees, as: UTZ, 4C (Coffee Global Platform), Rainforest Alliance and Certifica Minas, among others.
Supported by its credibility in the domestic market, COCATREL has also been exporting its coffee worldwide.