Nescafé
https://www.nescafe.com/br/Nestlé is the largest food and beverage company in the world and, presently , it can be found in 99% of Brazilian homes (source: Kantar Worldpanel) by providing products and services for people of any age and also for their pets. Focusing on nutrition, health and well-being, its upwards of 2,000 brands vary between national icons, such as Ninho, and global favorites, such as Nescafé. The coffee department, incidentally, is surely relevant to the multinational: it was Nestlé that produced the instant coffee , in the 1920s, leveraging Nescafé to its most valuable brand. Also Nespresso, which created the coffee pads in 1986, started a new market segment, and today, it shares the leadership with Dolce Gusto. In 2019, Nescafé entered the roasted and crushed coffee category launching two premium lines of special coffee: Nescafé Gold and Origins of Brazil. In that same year, the debut of Starbucks At Home first ran in the Nestlé coffee portfolio. For further information on house brands and releases, visit the website.
