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OCEMG

The SIC

THE INTERNATIONAL COFFEE WEEK (SIC) IS ONE OF THE LARGEST FAIRS IN THE WORLD AND THE GREAT MEETING OF PROFESSIONALS THAT AIMS TO CONNECT AND GENERATE OPPORTUNITIES FOR THE ENTIRE BRAZILIAN COFFEE CHAIN IN ACCESSING MARKETS, KNOWLEDGE AND BUSINESS.

International Coffee Week 2024 will have the central theme:

How climate, science and new consumers are shaping the future of coffee.

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Display:

20 Nov

10h00 to
11h30

Agribusiness

In person

Grande Auditório - Opening Ceremony

20 Nov

10h30 to
11h30

Consumption

In person

Cafeteria Modelo - It’s important to remember: coffee is food! The significance of coffee as a culinary product

20 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada A de arábicas classificados no Coffee of the Year (sala 1)

20 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada "E" de arábicas classificados no Coffee of the Year (sala 2)

20 Nov

10h30 to
19h00

Barista

In person

Arena - Brazilian Barista Championship

20 Nov

10h30 to
19h00

Roasting

In person

Torra Experience - Campeonato Torrefação do Ano 2024 - Atilla

20 Nov

12h00 to
13h00

Barista

In person

Cafeteria Modelo - Coffee as a Pathway Opener: Professional Qualification in Coffee and its Social, Technical, Cultural, and Economic Impacts on Marginalized Majorities – Success Cases

20 Nov

12h00 to
13h15

trading

In person

Sala Cupping & Negócios - Specialty Coffees from Espírito Santo - Arabica (Room 2)

20 Nov

13h30 to
14h30

trading

In person

Cafeteria Modelo - Humanizing the Production Chain – The Experience of the CNA Differentiated Coffee Business Roundtable and Cupping

20 Nov

13h30 to
14h30

trading

In person

Sala Conexão - Scenarios and Perspectives of the Coffee Market

20 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Rodada "C" de arábicas classificados no Coffee of the Year (sala 2)

20 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Rodada "B" de arábicas classificados no Coffee of the Year (sala 1)

20 Nov

14h00 to
16h00

Agribusiness

In person

Sala Inteligência de Mercado - Capacitação Técnica - IWCA

20 Nov

14h00 to
17h00

Agribusiness

In person

Grande Auditório - Coffee Youth Meeting - FAEMG

20 Nov

14h30 to
16h00

trading

In person

Sala Conexão - Visão Global: Executivos Discutem os atuais desafios e oportunidades do setor

20 Nov

15h00 to
16h00

Production

In person

Cafeteria Modelo - New SCA Protocol: Coffee Beyond Scores and Sensory Aspects

20 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Café da Canastra (sala 2)

20 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Campo das Vertentes (sala 1)

20 Nov

16h00 to
19h00

Agribusiness

In person

Inteligência de Mercado - Joint Meeting - CNA and FAEMG

20 Nov

16h30 to
17h30

Barista

In person

Cafeteria Modelo - Diversity, Equity, Inclusion, and Belonging (DEIB) as ESG Impact from Bean to Cup

20 Nov

16h30 to
17h30

Sustainability

In person

Sala Conexão - Climate Challenge: Green Solutions for a New Sustainable Era

20 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Região de Campos Altos (sala 1)

20 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Rodada "D" de canéforas classificados no Coffee of the Year (sala 2)

20 Nov

17h30 to
19h00

Food Service

In person

Sala Conexão - O Impacto das Megatendências no Consumo de Café

20 Nov

18h00 to
19h00

Barista

In person

Cafeteria Modelo - Barista as a Profession: Challenges of the Present and Perspectives for the Coming Years

20 Nov

18h00 to
19h00

trading

In person

Sala Cupping & Negócios - The 10 Best Specialty Coffees from CNA, Faemg, and Senar-MG (Room 2)

20 Nov

18h00 to
19h00

trading

In person

Sala de Cupping & Negócios - Rodada "F" de arábicas classificados no Coffee of the Year (sala 1)

21 Nov

08h00 to
12h00

Agribusiness

In person

Sala Conferência - Café da Manhã - IWCA + DELAS

21 Nov

08h00 to
13h00

Agribusiness

In person

Grande Auditório - Coffee Cooperatives Meeting - OCEMG

21 Nov

08h00 to
15h00

Agribusiness

In person

Ali Rural Meeting

21 Nov

09h00 to
10h30

Agribusiness

In person

Sala Inteligência de Mercado - Reunião Plataforma Global do Café

21 Nov

09h00 to
13h00

Agribusiness

In person

Sala Conexão - Educampo Meeting (closed event)

21 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada "G" de arábicas classificados no Coffee of the Year (sala 1)

21 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada "H" de canéforas classificados no Coffee of the Year (sala 2)

21 Nov

10h30 to
19h00

Barista

In person

Arena - Brazilian Barista Championship

21 Nov

10h30 to
19h00

Roasting

In person

Torra Experience - Campeonato Torrefação do Ano 2024 - Atilla

21 Nov

11h00 to
12h30

Agribusiness

In person

Sala Inteligência de Mercado - Nossa Voz as a Due Diligence Tool for Human Rights in the Brazilian Coffee Sector

21 Nov

12h00 to
13h15

trading

In person

Sala de Cupping & Negócios - Cupping of sustainable coffees from Minas Gerais - EMATER (Room 1)

21 Nov

12h00 to
13h15

trading

In person

Sala Cupping & Negócios - Specialty Coffees from Espírito Santo - Conilon (Room 2)

21 Nov

12h30 to
14h00

Agribusiness

In person

Sala Inteligência de Mercado - Elas no Café Award

21 Nov

13h00 to
14h30

Sustainability

In person

Sala Conexão - Brazil and the New EU Regulations: Threat or Opportunity?

21 Nov

13h00 to
14h30

Production

In person

Sala Conferência - Regenerative Coffee Farming: Challenges and Opportunities, What Tools to Regenerate Soil Health

21 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Cupping IWCA

21 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Rodada "L" de arábicas classificados no Coffee of the Year (sala 1)

21 Nov

14h00 to
16h00

Agribusiness

In person

Grande Auditório - 8th ATeG Award: Activities with Producers and Award Ceremony for the ATeG/Café+Forte Competition

21 Nov

14h30 to
15h45

Sustainability

In person

Sala Conexão - Revolução Verde: Exemplos da Nova Economia Sustentável

21 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Região das Matas de Minas (sala 2)

21 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Região Vulcânica (sala 1)

21 Nov

15h00 to
19h00

Agribusiness

In person

Sala Inteligência de Mercado - Capacitação IWCA

21 Nov

15h45 to
17h00

Sustainability

In person

Sala Conexão - Regenerative ABC: Fundamentals and Economic Returns for the Producer

21 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Cupping FAEMG + ATeG (sala 1)

21 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Mantiqueira de Minas (sala 2)

21 Nov

17h00 to
18h00

Sustainability

In person

Sala Conexão - The power of science in climate, soil, variety, and consumption issues

21 Nov

17h00 to
18h00

Technology

In person

Sala Conexão - O Impacto da Ciência na Produção e no Consumo de Café

21 Nov

17h30 to
19h00

trading

In person

Grande Auditório - Fairtrade & Golden Cup Award

21 Nov

18h00 to
19h00

Sustainability

In person

Sala Conexão - Revolucionando a Cadeia cafeeira: Lançamento da Plataforma de Rastreabilidade das IGs Brasileiras de Café - Sebrae Nacional

21 Nov

18h00 to
19h00

trading

In person

Sala de Cupping & Negócios - Cupping FAEMG + ATeG (sala 1)

21 Nov

18h00 to
19h00

trading

In person

Sala de Cupping & Negócios - Rodada "I" de arábicas classificados no Coffee of the Year (sala 2)

22 Nov

08h00 to
15h00

Agribusiness

In person

Sala Inteligência de Mercado - Educampo Technicians and Consultants - Sebrae (closed event)

22 Nov

08h30 to
13h30

Agribusiness

In person

Grande Auditório - Florada Award - 3corações

22 Nov

09h00 to
13h00

Agribusiness

In person

Sala Conexão - ATeG Meeting (closed event)

22 Nov

10h00 to
13h30

Roasting

In person

Torra Experience - Campeonato Torrefação do Ano 2024 - Atilla

22 Nov

10h00 to
14h00

Barista

In person

Arena - Brazilian Barista Championship - Final

22 Nov

10h30 to
11h30

Production

In person

Sala Inteligência de Mercado - Coffee Farming in Espírito Santo: A Multi-Stakeholder Initiative for Sustainability

22 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada "K" de arábicas classificados no Coffee of the Year (sala 1)

22 Nov

10h30 to
11h45

trading

In person

Sala de Cupping & Negócios - Rodada "N" de canéforas classificados no Coffee of the Year (sala 2)

22 Nov

12h00 to
13h15

trading

In person

Sala de Cupping & Negócios - Rodada "J" de arábicas classificados no Coffee of the Year (sala 1)

22 Nov

12h00 to
13h15

trading

In person

Sala de Cupping & Negócios - Rodada "M" de arábicas classificados no Coffee of the Year (sala 2)

22 Nov

13h00 to
14h00

Production

In person

Sala Conferência - Campo Futuro 2024: Results of Brazilian Crop Production Costs

22 Nov

13h00 to
14h00

trading

In person

Sala Inteligência de Mercado - Agreement: Association of Coffee Growers of Southwest Minas with the Postal Service Correios (closed event)

22 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Chapada de Minas (sala 1)

22 Nov

13h30 to
14h45

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Região do Cerrado Mineiro (sala 2)

22 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping of sustainable coffees from Minas Gerais - EMATER (Room 1)

22 Nov

15h00 to
16h15

trading

In person

Sala de Cupping & Negócios - Cupping Sebrae - Sudoeste de Minas (sala 2)

22 Nov

15h00 to
16h30

Food Service

In person

Grande Auditório - Espresso Design Award

22 Nov

15h00 to
17h00

Agribusiness

In person

Grande Auditório - Coffee of the Year 2024 Award

22 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Cupping dos campeões - Os 10 melhores arábicas (sala 1)

22 Nov

16h30 to
17h45

trading

In person

Sala de Cupping & Negócios - Cupping dos campeões - Os 5 melhores canéforas (sala 2)

22 Nov

17h30 to
19h00

Barista

In person

Arena - Brazilian Barista Championship - Awarding

Where will the SIC 2024 be held?

The International Coffee Week will be held from November 20 to 22, from 10 am to 7 pm, at Expominas - Av. Amazonas, 6200 - Gameleira, Belo Horizonte - MG, 30510-000.

Sponsors

THESE COMPANIES BELIEVE IN BRAZILIAN COFFEE. THANK YOU FOR SPONSORSHIP THIS YEAR!

Institutional Support

Sistema OCEMG

https://sistemaocemg.coop.br

The OCEMG System works for the growth and for the development of the cooperativism, providing orientation and support necessary for an efficient sector management, strengthening cooperatives societies. It was built by the Minas Gerais State Union and the Cooperatives Organization (OCEMG) - political government offices, trade-unions and employers’ organizations, state cooperativism defense and by the Minas Gerais Nacional Service of Cooperativism learning (SESCOOP-MG) - the entity is responsible for professional training, monitoring and promotion of several Minas cooperatives. The outcome is a reliable and consolidated system which consists of approximately 700 cooperatives from varied branches and with almost two millions of unionized, responsible for an annual amount of over R$ 60 billions.

Official

Diamond

3corações

http://www.3coracoes.com.br

3corações, the biggest coffee company in Brazil, Top of Mind 2020/2021, could not miss this edition of SIC. The coffee love is in our DNA, that’s why we are sponsoring the Brazilian international coffee week for one more year. We’ve created a special content to talk from coffee production and innovation to entrepreneurship. In addition, we will have also coffee releases for those who are so in love for coffee as much as we are. So, you are invited to follow our agenda and discuss with us through this content. Our mission: Pleasure is in simple things. Provide enjoyable experiences that promote happiness and well-being, creating lasting bonds and generating value for all

Silver

Nespresso

https://www.nespresso.com

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 110,000 farmers in 15 countries through its AAA Sustainable Quality™️ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities. Headquartered in Lausanne, Switzerland, Nespresso operates in 82 countries and has over 13'900 employees. The global retail network currently operates 809 boutiques in 532 cities. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

Nescafé

https://www.nescafe.com/br/

Nestlé is the largest food and beverage company in the world and, presently , it can be found in 99% of Brazilian homes (source: Kantar Worldpanel) by providing products and services for people of any age and also for their pets. Focusing on nutrition, health and well-being, its upwards of 2,000 brands vary between national icons, such as Ninho, and global favorites, such as Nescafé. The coffee department, incidentally, is surely relevant to the multinational: it was Nestlé that produced the instant coffee , in the 1920s, leveraging Nescafé to its most valuable brand. Also Nespresso, which created the coffee pads in 1986, started a new market segment, and today, it shares the leadership with Dolce Gusto. In 2019, Nescafé entered the roasted and crushed coffee category launching two premium lines of special coffee: Nescafé Gold and Origins of Brazil. In that same year, the debut of Starbucks At Home first ran in the Nestlé coffee portfolio. For further information on house brands and releases, visit the website.

Sicoob

https://www.sicoob.com.br/

Sicoob – unique! Sicoob follows his purpose: connecting people to promote financial justice and prosperity. In our credit unions, you will find a unique customer experience and, as a customer, you also help to accelerate local economies development. All Sicoob affiliate has access to more than 3,000 branches across the country and can enjoy a complete product and service portfolio – such as banking accounts, loans, credit cards, private pension, vehicle financing, collection services and much more. On top of that, Sicoob offers all these products and services at better rates than the conventional financial market. This is possible because who joins Sicoob is not just a client, but also a cooperative member and, as such, the owner of the credit union. Moreover, all members democratically participate in decisions and financial results – part of those results are reinvested in regional development, creating a socioeconomic prosperity virtuous circle.

Bronze

Yara

https://www.yarabrasil.com.br/

Founded in 1905 to solve the emerging hunger in Europe, today Yara has a worldwide presence, with approximately 15,000 employees and sales to more than 160 countries. In Brazil, it has headquarters in Porto Alegre and offices in São Paulo and Paulínia, five production plants and 24 own fertilizer mixing units, with presence in the main agricultural production centers. It also has two production units for environmental solutions, four mining units and two own port units. Our mission is to feed the world and protect the planet responsibly. We believe that knowledge grows and has the power to create positive global change. We understand our customers and what motivates them. Our vision is a growing community that collaborates to protect the planet and support farmers.

Melitta

https://www.melitta.com.br/

Living always attentive and open to feeling makes every experience more intense. Because, more than opening your eyes every morning, waking up to life means being ready to feel every moment of the day. A good, freshly brewed coffee has the power to sharpen the senses. That is why everything we do is for everyone to enjoy the best freshly brewed coffee there is. Melitta. Fresh coffee to feel more the life. Mission: To develop, produce, and market Melitta products for the consumption and preparation of coffee, making life tastier and more practical. Vision: We are part of an international, independent, wholly-owned group that prioritizes continuous and sustainable growth. We want to be the leading brand, the most admired and trusted in the consumption and preparation of coffee, both in and outside the home.

Support

FIEMG

https://www.fiemg.com.br/

The Federation of Industries of the State of Minas Gerais (FIEMG) has been operating in the industrial sector of Minas Gerais for 90 years, defending both local and national interests. It drives the industry to develop impactful businesses and products, generating both social and financial returns. FIEMG meets the demands of industry and society through its business sectors and entities: the Industrial and Business Center of Minas Gerais (CIEMG), the Social Service for Industry (SESI), the National Industrial Learning Service (SENAI), and the Euvaldo Lodi Institute (IEL). Together, these organizations offer the industry of Minas Gerais strategies for industrial development and workforce training, including preparing new generations for life and the industry of the future.

Promotion

Espresso&CO

Secretaria de Estado de Agricultura, Pecuária e Abastecimento de Minas Gerais

http://www.agricultura.mg.gov.br