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Our Story

International Coffee Week

The main action to promote Brazilian coffee to Brazil and the world

Our Story

SIC, as the International Coffee Week is known, was born in 2013 in Belo Horizonte, to receive the celebration of the 50th anniversary of the International Coffee Organization (ICO).

The business fair brought together, in the capital of Minas Gerais, the main forces of the coffee agribusiness to form one of the largest global events in the sector.


The history of international coffee week


  • 12K Visitors
  • R$ 24 Million deals
  • 50 years of the International Coffee Organization (ICO)


  • 13K Visitors
  • R$ 25 Million deals
  • 1st edition of the Sustainable Coffee Culture Forum


  • 13K Visitors
  • R$ 25 Million deals
  • Re: Verb, World Coffee Events (WCE) pioneer specialty coffee symposium


  • 14K Visitors
  • R$ 27 Million deals
  • Coffee of the Year Brasil (COY) contest expands to canphore / conilon coffees


  • 17K Visitors
  • R$ 35 Million deals
  • First woman to win the COY contest
  • + 100 international buyers


  • 20K Visitors
  • R$ 42 Million deals
  • 4 world coffee championships. A historic milestone for SIC


  • 23K Visitors
  • R$ 50 Million deals
  • 1st edition of Pátio do Produtor
  • Consolidates itself as one of the 5 largest coffee events in the world!
Our Story