The Ocemg system works in favor of the growth and development of Cooperativism, by providing orientation and proper support needed for an efficient management of the sector, and as a result, empowering the cooperative communities.
As a joint venture of the Syndicate and the Organization of the Cooperatives in Minas Gerais State (Ocemg) – a political representation agency, employer’s organization and defending the cooperativism in the State and by the Cooperativism National Learning Service in Minas Gerais (Sescoop-MG) – the organization is responsible for the several activities in professional training, monitoring and social promotion of the many cooperatives in Minas Gerais. The outcome is a consolidated system with strong credibility that covers an universe of 770 plus cooperatives in different industries and counting over one million members, who are responsible for R$ 32 billion in annual transaction.
Cooperativism, a really differentiated model to conduct your own business. We are talking about an initiative that is promoted by entrepreneurship, not the personal one, but the one that is the joint of forces of a group of individuals that want to be more competitive. Thus, guided by the values and principles of Cooperativism, 12,7 millions of Brazilians from every corner of the country has conquered their financial independency following the cooperative way of work, ensuring their families’ livelihood.
More than that, distributed over 6,5 thousands of cooperatives in 13 different industries , they play a distinguished role in the market and contribute to the development of the very community they are inserted in, be that in the countryside or in the urban area. Specifically in the rural area, 1,543 cooperatives help heat up the country’s economy with 993.6 thousand members, generating 180,9 thousand direct job positions, in different market segments. For instance, the cooperatives are responsible for 48% of the coffee production in Brazil, and in Minas Gerais, this figure reaches half of the total produced.
Sicoob is the country’s largest financial cooperative system, with over 4.2 million cooperates and 2,769 points of service, spread all over Brazil. It is formed by financial cooperatives and supporting companies, which together, offer their cooperates services as check account, credit and investment options, credit cards, pension planning, consortium, insurance, billing services, electronic payment instruments, among others. In other words, it offers all services from a regular bank, but it is not a bank. It is a financial cooperative, in which the clients are the owners, and because of this, the financial results are split among the cooperates.
Deposits in financial cooperatives has the protection of the Credit Cooperativism Guarantor Fund (FGCoop). This funds guarantees the deposits and credits kept in the Credit Singular Cooperatives and in the Cooperative Banks in case of intervention or extrajudicial liquidation of these institution. Currently, the protected value is the same as in any bank depositor.
In Minas Gerais, Sicoob Central Crediminas coordinates and congregates 79 cooperatives and more than 500 branches around the State. These credit cooperatives are next to the rural producers, generating wealthiness and creating job positions, in addition to develop the region they are located.
Cocatrel, the cooperative of the coffee growers in Três Pontas, one of the biggest of its kind in Brazil, gathers 5,3 thousands of coffee producers in around 90 municipalities. Cocatrel maintain its headquarters, warehouses and store in the city of Três Pontas, located in Southern Minas Gerais, but is also has branches in Santana da Vargem, Coqueiral, Nepomuceno, Carmo da Cachoeira, Ilicínea, Córrego d’Ouro, Varginha and Santo Antonio do Amparo. Every year, it receives around 1,5 million bags (in volume) of coffees in its various warehouses in bulk, big bags and 60 kg bags. The cutting edge structure is appropriate to receive, store, prepare and trade all this coffee, commercial or specialty. The warehouses are ready to receive coffees holding the main certifications in the market: UTZ, Certifica Minas, 4C and Rainforest Alliance. Always supporting diversity, Cocatrel has it own silo to receive over 300 thousands bags of grain, as corn, sorghum and wheat.
Moreover, the cooperative has a dairy products’ industry, and receives around 20,000 litres of milk from its cooperatives, everyday. From this milk, it produces and commercializes cheeses, as mozzarela, parmesian, prato, frescal, Minas padrão, yogurts, pasteurized milk, butter, cream cheese and milk caramel. Besides dairy products, the portfolio has high quality coffees, presented in beans, ground and capsules. In 2016, Cocatrel started its exporting operations. For many reasons, Cocatrel, for more than half a century, is a symbol of solidity and credibility, creating job positions, income and development in Southern Minas Gerais, seeking continuously improvements in the coffee growing community and its cooperates.
Itambé Alimentos S.A. is a genuine company from Minas Gerais with more than 70 years of history. Every day, it transform 3 million litres of milk in a portfolio of over 160 different products, as milk, yogurts, cream cheeses and milk caramel. It is considered as one of the largest dairy products’ industry in the country, with more than 7,000 suppliers and 3,5 thousands of employees. The company has 5 industrial plants, being 4 in the State of Minas Gerais, and 1 in Goiás. According to the Brand Foot Print Report 2017 (from Kantar WorldPanel), Itambé is the fourth most chosen retail dairy product’s brand among Brazilians, and the most remembered brand of milk, yogurt, industrialized and cream cheese brand, according to Top of Mind MG 2018. Itambé is also the third preferred dairy product’s brand among Brazilians, according to Mind Miners 2017.
Nucoffee is a Syngenta initiative to operate in the coffee supply chain with the main purpose of bringing differentiated competitiveness in the offering of agrochemicals. Coffee is not the end, but a main to increase income, adding value in 3 pillars:
• Agronomic: increasing productivity in up to 20%
• Services: training in quality evolution
• Connection: new buyers that value differentiated coffees
Nucoffee is a platform that most approaches the producer to the roaster, based in total traceability and transparent connections. With more than 4 thousand coffee producers, it contributes to elevate productivity and quality through the presence in the field with a team of over one thousand people.
“Nucoffee connects growers and roasters through innovative and transparent partnership: a win-win relationship based in coffee quality and improving profitability.”
What is Syngenta?
Syngenta is a leader in the agricultural industry that works for the food safety in the world, allowing millions of producers to make better use of their available resources. Twenty eight thousands employees in more than 90 countries work to transform how cultures are developed through science and innovative solutions. We are committed to recover close to degradation lands, promote biodiversity and revitalize rural communities. Know more at www.syngenta.com.br and www.portalsungenta.com.br . Follow us on Facebook at www.facebook.com/syngenta and on Twitter @Syngentabrasil .
3 Corações, a national brand from 3corações Group, the biggest coffee company in Brazil, presents a complete product portfolio to satisfy all consumers and various consumption occasions. With ground coffees, coffee beans, capsules, espresso and multibeverage machines, solubles, cappuccinos, coffee and milk and porta-filters, the brand always values excellence in quality and constant innovation.
The new line of products Rituais, launched in July 2018, hits the market to invite the most hardcore coffee lovers to live new experiences with specialty coffees. The portfolio are 100% certified arabica coffees, cultivates in the most noble coffee producing regions in Brazil and are presented in different versions: ground, beans and capsules; professional line with rare coffees scored above 85 points and rare limited editions through the Rituais Microlotes line.
Live Rituais, the coffee that make coffee lovers fall in love.