Business Roundtables
The International Coffee Week has always been recognized as the largest networking space in the coffee chain. In 2025, this potential expands with the creation of a room dedicated exclusively to the Business Roundtables, a structured environment designed to generate partnerships, contracts, and new commercial opportunities.
The initiative is especially aimed at Brazilian coffee producers, who will have the opportunity to present their lots, engage directly with buyers, and expand their presence in different markets.
The format is simple and effective: direct, pre-scheduled meetings that allow objective presentations of coffees and negotiations aligned with the demands of national and international buyers. Each meeting is designed to optimize participants’ time, focusing on specific needs and real business deals.
This new feature is connected to SIC’s initiatives to invite international buyers, expanding producers’ reach with global market players. At the same time, it strengthens the space for national entrepreneurs to broaden their scope, find new channels, and access valuable insights on market trends and requirements.
In addition to being a highly professional networking environment, the Business Roundtables act as a strategic showcase for Brazilian coffees, consolidating SIC as a global business platform for the sector.
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