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International Coffee Week
connected by coffee


The leading platform for promoting and doing business with Brazilian coffee in Brazil and around the world.
The International Coffee Week (SIC) is one of the world’s leading gatherings for the coffee industry and one of the largest trade events dedicated to coffee. Held in Brazil, it brings together professionals, companies, producers, buyers, experts, and organizations from across the coffee value chain with the purpose of connecting people, expanding access to markets, sharing knowledge, and generating business opportunities.
The program features a wide range of content and experiences, including lectures, courses, workshops, competitions, coffee tastings, research presentations, and guided cuppings, creating an environment for learning, networking, and innovation.
Attending SIC means keeping up with the latest transformations in the market, discovering new solutions and trends, and building connections with leaders, executives, and professionals driving the Brazilian and international coffee industries.
International Coffee Week was founded in 2013 in Belo Horizonte, Minas Gerais, in an edition held to celebrate the 50th anniversary of the International Coffee Organization (ICO). Since then, the event has expanded its reach and established itself as a strategic platform for promoting and strengthening Brazilian coffee in Brazil and around the world.
The event brings together buyers, roasters, baristas, producers, exporters, importers, and industry experts to foster knowledge, innovation, and strategic partnerships. Its program includes lectures, courses, workshops, competitions, cuppings, research, and guided tastings, connecting participants to the most advanced developments in the global coffee market. Attending SIC means being part of the movement that shapes the present and future of coffee, in Brazil and worldwide.
Highlights
The entire coffee supply chain at the largest coffee event in Brazil.
Over
25k
visitors
Expominas
20k m²
of event area
November 11-13
3 days
of realization
Over
250
exhibitors
- Cafeterias
- Classifiers
- Roasters
- Exporters
- Cooperatives
- Baristas
- Producers
- Importers
- Cafeterias
- Classifiers
- Roasters
- Exporters
- Cooperatives
- Baristas
- Producers
- Importers
Connecting all the links in the Brazilian coffee chain
- Distributor
- Equipment
- Search
- Government
- Associations
- Food Service
- Technology
- Financial
- Distributor
- Equipment
- Search
- Government
- Associations
- Food Service
- Technology
- Financial
Partners
The realization behind SIC

A content, intelligence, and experiences platform that connects people, businesses, and ideas, generating impact and strengthening the coffee value chain in Brazil and Latin America.

An institution that represents and strengthens rural producers in Minas Gerais, contributing to the development of agribusiness through training, institutional representation, and the promotion of sustainable practices.

Through its Department of Agriculture, it promotes rural development and strengthens agribusiness in Minas Gerais, encouraging innovation, competitiveness, and sustainable practices throughout the sector.

It supports entrepreneurship and the development of micro and small businesses, offering solutions that foster innovation, competitiveness, management, and sustainable growth.
Timeline
The history of International Coffee Week
-
12k
visitors -
R$ 24 million
in business deals -
80 exhibiting
brands -
50 years of the International
Coffee Organization
2013

-
13k
visitors -
R$ 25 million
in business deals -
+ 100 exhibiting
brands -
1st edition of the
Sustainable Coffee Growing Forum
2014

-
13k
visitors -
R$ 25 million
in business deals -
120 exhibiting
brands -
Re:Verb, International Symposium
by World Coffee Events
2015

-
14k
visitors -
R$ 27 million
in business deals -
125 exhibiting
brands -
COY Contest expands
to canephora coffees
2016

-
17k
visitors -
R$ 35 million
in business deals -
125 exhibiting
brands -
1st edition of SIC Buyer Project:
+100 international buyers
2017

-
20k
visitors -
R$ 42 million
in business deals -
138 exhibiting
brands -
SIC and SCA host
4 World Barista Championships
2018

-
23k
visitors -
R$ 50 million
in business deals -
155 exhibiting
brands -
Consolidated as one of the
world’s leading coffee events
2019

-
30k
online accesses -
Participation from
+ 58 countries -
70 hours
of content -
100%
digital event
2020

-
10k in-person visitors +
16k online accesses -
R$ 20 million
n business deals -
128 exhibiting
brands -
Hybrid event -
Reconnect
2021

-
20k
visitors -
R$ 60 million
in business deals -
134 exhibiting
brands -
10th edition of the
International Coffee Week
2022

-
21k
visitors -
R$ 55 million
in business deals -
180 exhibiting
brands -
+500 samples
submitted to COY
2023

-
25k
visitors -
R$ 80 million
in business deals -
187 exhibiting
brands -
Largest attendance
in the event’s history
2024

-
25k
visitors -
R$ 150 million
in business deals -
+200 exhibiting
brands -
25,000 square meters
of exhibition space
2025

Leave your
mark on SIC
Ensure your brand’s visibility across the entire coffee market, before, during, and after the event.
Your brand will be in the spotlight at Brazil’s largest coffee event and one of the five largest in the world!
