Coffee Week Festival
The Stage for coffee consumption culture
The Coffee Festival is an experience area at International Coffee Week created to bring brands, companies, coffee shops, micro-roasters, and visitors closer to the world of coffee consumption.
With a light, dynamic, and welcoming approach, the space brings together different businesses and professionals in an environment that celebrates the diversity of coffees, experiences, and ways of consuming coffee, fostering connections between brands and audiences.
More than an exhibition area, the Coffee Festival is a space for experimentation, engagement, and discovery, where visitors can discover new products, explore different coffee profiles, and expand their knowledge of coffee shop culture and specialty coffee.
What to expect from the Festival
In addition to showcasing trends, products, and solutions for the market, the Coffee Festival features a program of experiences that brings professionals, brands, and consumers together while celebrating different aspects of coffee culture.
Highlights include:
Model Coffee Shop & Barista Jam – a space designed to recreate the atmosphere of a real coffee shop, featuring interactive sessions with baristas, including demonstrations, conversations, and experiences that bring technical knowledge closer to the public.
Official Barista Championships – national competitions that bring together leading professionals in different categories, promoting excellence, knowledge, and innovation while attracting experts, media, and coffee enthusiasts.
With this program, the Festival expands the SIC experience and creates an environment for content, interaction, and discovery, connecting the different audiences that make up coffee culture and the coffee market.
Exhibitors can choose from different participation formats that go beyond traditional booths. Activation tables and counters have been designed to expand the presence of coffee shops, micro-roasters, and brands offering products and services connected to the coffee universe.
The concept also celebrates the diversity of the market, creating opportunities for small and medium-sized businesses to gain visibility, showcase their products, and build connections alongside established brands.
With a dynamic, experience-driven layout, the Festival brings content, engagement, and business together in one environment, offering brands a strategic platform for activations, product launches, audience engagement, and connections with professionals and decision-makers across the coffee value chain.
Gold Sponsorship
Bronze Sponsorship
SUPPORT
What happens at SIC
A program that connects markets, knowledge and business, creating opportunities and strengthening relationships across Brazil’s coffee value chain. In 2026, SIC invites the industry to look ahead under the theme: “On the Eve of 300 Years of Coffee in Brazil: Building the Next Global Agenda.”
Join SIC 2026 and be part of the conversations helping shape the future of the coffee industry.
