Business Roundtables
International Coffee Week has established itself as one of the leading spaces for connection and business development across the coffee value chain. In 2026, the Business Meetings further strengthen this purpose, providing a dedicated environment for connecting Brazilian coffee producers with buyers from different markets.
The initiative creates opportunities for producers to present their lots, establish direct contact with buyers, and expand their commercial presence, both in domestic and international markets.
More than commercial meetings, the Business Meetings are a strategic platform to create connections, strengthen relationships, and turn opportunities into partnerships and business, helping expand the reach and value of Brazilian coffee.
The format is direct, structured, and focused on generating business: pre-scheduled meetings bring producers and buyers together for objective discussions planned according to the interests and demands of each participant.
During each meeting, producers have the opportunity to present their coffees, highlight the characteristics and distinctive features of their lots, and negotiate with Brazilian and international buyers.
The format is designed to optimize participants’ time and facilitate more effective meetings, focusing on connecting supply and demand, building commercial relationships, and creating new business opportunities.
The Business Meetings are integrated into SIC’s initiatives aimed at strengthening connections with international buyers, expanding opportunities for Brazilian producers to connect with players from global markets.
At the same time, the space helps Brazilian companies and entrepreneurs expand their commercial activities, identify new distribution channels, and keep up with market trends, demands, and requirements.
With a professional, business-oriented format, the Business Meetings serve as a strategic showcase for Brazilian coffees, strengthening connections between supply and demand and establishing International Coffee Week as a global business platform for the coffee value chain.
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What happens at SIC
A program that connects markets, knowledge and business, creating opportunities and strengthening relationships across Brazil’s coffee value chain. In 2026, SIC invites the industry to look ahead under the theme: “On the Eve of 300 Years of Coffee in Brazil: Building the Next Global Agenda.”
Join SIC 2026 and be part of the conversations helping shape the future of the coffee industry.
