The Exhibition
Brazil’s Largest Business Environment for the Coffee Industry
At the heart of International Coffee Week is the Exhibition, a space that brings together booths, activations, and brand experiences from different segments of the coffee value chain. It is here that SIC establishes itself as one of the leading platforms for promoting and connecting Brazilian coffee with Brazil and the world.
At each edition, more than 200 exhibiting brands showcase products, services, and solutions that drive the coffee industry — from agricultural inputs, machinery, and equipment to roasters, coffee shops, exporters, and distributors, as well as associations, financial institutions, technology companies, and organizations focused on innovation.
In 2025, the Exhibition generated more than BRL 150 million in business, reinforcing its role as one of the leading environments for companies seeking to expand their presence, generate new business opportunities, and strengthen relationships across the sector.
More than a trade show, the SIC Exhibition is a strategic meeting point for the coffee value chain. It is a space where brands strengthen their market presence, showcase products and solutions, expand connections, identify new opportunities, and build partnerships that help shape the future of the Brazilian and global coffee industry.
What happens at SIC
A program that connects markets, knowledge and business, creating opportunities and strengthening relationships across Brazil’s coffee value chain. In 2026, SIC invites the industry to look ahead under the theme: “On the Eve of 300 Years of Coffee in Brazil: Building the Next Global Agenda.”
Join SIC 2026 and be part of the conversations helping shape the future of the coffee industry.
