The Exhibition
The largest business environment for the coffee chain in Brazil.
At the heart of the International Coffee Week is the Exhibition, an area that brings together booths, activations, and brand experiences from all links of the production chain. It is here that SIC consolidates itself as the main platform for promoting Brazilian coffee to Brazil and the world.
At each edition, more than 200 exhibiting brands present products, services, and solutions that move coffee growing – from inputs to machinery, from roasters to coffee shops, from exporters to distributors, in addition to associations, financial institutions, technology, and innovation. In 2024, the fair generated more than R$100 million in business, consolidating itself as the most relevant space for those who want to expand their presence in the sector.
Participating in the Exhibition means being side by side with producers, cooperatives, roasters, coffee shops, baristas, graders, distributors, exporters, importers, equipment manufacturers, food service companies, research institutions, government, associations, technology, and finance – in an environment that concentrates unique opportunities for networking and growth.
More than a fair, SIC’s Exhibition is the meeting point where brands strengthen their presence, launch products, expand markets, and build strategic partnerships for the coming years of Brazilian and global coffee growing.
What happens at SIC
A schedule that connects markets, knowledge, and business — creating
opportunities across the entire coffee chain. Join us:
