Coffee Week Festival
The stage of coffee shop culture within SIC
The Coffee Week Festival is the new experiential area of the International Coffee Week, created to bring brands, companies, and the public closer to the universe of coffee consumption and coffee shop culture.
With a light and engaging atmosphere, the Festival brings together businesses and coffee lovers, coffee shops, and micro-roasters, creating a democratic environment for showcasing, networking, and knowledge exchange.
What to expect from the Festival
Beyond presenting the main trends and solutions for the sector, the Festival will host attractions that bring professionals and consumers together:
- Model Coffee Shop & Barista Jam – a dynamic space that simulates a real coffee shop and hosts interactive sessions with baristas, promoting demonstrations, exchanges, and experiences that connect professionals with the public.
- Official Coffee and Barista Championships – national competitions that gather the country’s best professionals in different categories, attracting media, experts, and enthusiasts from the coffee scene.
At the Coffee Week Festival, exhibitors have not only traditional booths but also dedicated tables and counters, designed to encourage the participation of coffee shops, micro-roasters, and brands offering products that orbit around the coffee cup. The goal is to give visibility to small and medium-sized businesses alongside the sector’s major players.
With an immersive and dynamic layout, the Festival combines content, experience, and business, offering a strategic platform for brand activation, product launches, and connection with industry decision-makers.
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What happens at SIC
A schedule that connects markets, knowledge, and business — creating
opportunities across the entire coffee chain. Join us:
